Plan and ensure execution of Division, Business Unit or Product Group sales strategy for assigned
area, to achieve both qualitative and quantitative targets for products, systems and/or services in a
profitable way. Responsible for leading and developing and coaching the Sales organization
proactively, to exceed the sales targets through high performance in order to ensure high levels of
1. Sales strategy
Creates, plans and implements sales strategy, and strategic sales and business development initiatives, in alignment with
global sales strategy. Achieves sales targets in respect of both budgets and sales efficiency.
2. Sales targets
Establishes sales targets and ensures sales achievement through regular oversight and definition and implementation of
improvement plans as needed.
3. Customer acquisition
Identifies opportunities at existing and potential new customers within defined geographical area, and determines plans
for acquisition and allocates resources.
4. Information sharing
Coordinates the flow of information for sales activities and transactions, including leads, billings, orders, contracts, etc.
and evaluates data to ensure achievement of goals. Monitors and provides reports to the Marketing and Sales
organization on market intelligence.
5. Customer relations
Supports the development of strong relationships with key customers. Builds and maintains strong relationships with key
decision makers. Ensures efficient marketing communications.
6. Volume, profit and cost
Ensures achievement of sales volume and product mix targets by setting appropriate price and margin for sales.
Participates on negotiations of key contracts. Manages ongoing costs.
Monitors client financial status and reports any changes regarding risk to relevant internal partner teams. Identifies and
manages potential risks relating to contract agreements across customers/channels.
8. Sales process
Takes ownership of the sales processes, and all relevant training and development plans, actions and programs.
9. People leadership and development
Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed.
Coaches, motivates and develops direct and indirect subordinates within HR policies. Drives and ensures know-how
sharing and cross-collaboration.
We are looking for a candidate with bachelor degree in Electrical or Electromechanical engineering.
This position will be based in our office in Panama.
It also desirable that you have the following knowledge, skills and experience:
- Five years of experience in a similar position.
- Advanced English
- Good knowledge in Sales Strategy
- Knowledge in Marine & Ports