Brand and Digital Specialist

Confidencial

Lugar de Trabajo:

Publicado:

Publicado hace 72 días

Salario

No especificado

Tipo de puesto:

We are in search of a Brand and Digital Specialist

Profile:

  • Marketing graduate or related career.
  • Advanced spoken and written english
  • Knowledge in design tools.
  • Experience handling communication campaigns.
  • proven understanding of traditional media and online marketing advertising
  • Solid experience with modern digital marketing tools and technologies to optimize spending on digital channels and platforms, while maximizing results.
  • Experience in agency management or previous work experience an agency

Principal Functions:

Brand:

  •  Plan and implement strategic external and internal communications campaigns directed towards our customers, stakeholders, public and employees, be a guardian of the company’s brand equity and public image and promotion of Digicel products and services.
  • Strategic direction and execution of internal and external communications.
  •  Campaigns concept creation.
  • Works collaboratively with a diverse staff team and advertising agency to create and manage cross-organizational, integrated marketing communications for the launch of campaigns and new products
  • Ensure consistent adherence to brand guidelines for all marketing materials and activities.
  • Brand Tracker, Brand Awareness and Brand Performance analysis.

Digital:

  • In charge of digital marketing reporting.
  • Define and execute ongoing digital optimization strategies that align with campaign needs, objectives, goals and KPIs.
  • Optimize paid digital spending based on analysis, optimization refinements, and end-to-end campaign strategy and tactics to improve lead acquisition and conversion rate performance.
  • Facilitate proper campaign set up and tracking for paid urls.
  • Prepare regular cadence of digital marketing performance, including analysis and reporting of weekly, monthly and quarterly results as well actionable-insights and recommendations for improved technologies, methodologies and techniques – using Google Analytics, Datorama, and other tools.
  • In charge of digital marketing budget management processes, approvals, and reporting.

Traditional Medias:

  • Design the global strategy in traditional Medias to achieve the growing positioning of the brand
  • Responsible of the Investment planning and analysis of mass medias initiatives                                    Responsible to develop and deliver all the content and material with the agency to use in the Medias (campaigns) on time.
  • Responsible to plan and supervise media agency on the execution of the mass media initiatives.
El contenido de este aviso es de propiedad del anunciante. Los requisitos de la posición son definidos y administrados por el anunciante sin que Konzerta sea responsable por ello.
La empresa dio por finalizado este aviso.
¡Te has postulado con éxito!